SHOOT THE HiPPO
How to be a killer Digital Marketing Manager
If you’re a sponge, this course is for you. Over 20 topics and 150 individual lessons you will soak up all of the information about digital marketing necessary to shoot down the highest paid person’s opinion (the HiPPO) with data and start making decisions based on fact rather than opinion.
From technical SEO and paid search skills, to strategy, project management and other cultural tools, you will learn everything you need to bridge the gap from academia to the real world, or improve the digital marketing department you are already working in.
What will you learn?
The tools we’ll give you to Shoot the HiPPO
We’ve kept this course accessible and jargon-free. Each topic starts with a story that brings it to life, followed by theoretical lessons, useful models, practical activities and interactive quizzes.
The first few topics outline the challenge faced by Digital Marketing Managers and some of the things that we believe are the foundation of success in the role.
The latter topics are more tactical and deliver detail on some of the core digital marketing channels such as paid search, social, email, conversion, and SEO.
This course shares methods that we have found effective over the years. We invite you to feel emboldened and expand upon these foundations in your own career.
Why we built this course
Digital is a discipline that can seem abstract, theoretical, and hard to pin down. Demystifying digital and having the confidence to make data led decisions in digital marketing is the only way to shoot the HiPPO and give your customers what they want. We built this course to help budding marketers bridge the gap from academia to the real world and have the practical tools and knowledge to do the best work of your career.
Don't just take it from us...
We are footprint digital
Meet the instructors
Nothing great is ever achieved without enthusiasm and nothing great is achieved alone. Your instructors are all members of Footprint Digital’s team of industry leaders with 1st class undergraduate degrees; masters degree distinctions; and people with 10 years+ industry experience. We are thought leaders, TED talkers, Department for International Trade advisors, academic guest lecturers, authors, business coaches, and charity trustees. We have brought together our wide ranging experience to help you Shoot the HiPPO.