SHOOT THE HiPPO

How to be a killer Digital Marketing Manager

If you’re a sponge, this course is for you. Over 20 topics and 150 individual lessons you will soak up all of the information about digital marketing necessary to shoot down the highest paid person’s opinion (the HiPPO) with data and start making decisions based on fact rather than opinion. 

From technical SEO and paid search skills, to strategy, project management and other cultural tools, you will learn everything you need to bridge the gap from academia to the real world, or improve the digital marketing department you are already working in.  

Begin the Journey

Expert Yet Accessible

Content taught by industry professionals in bitesized video lessons.

Practical Activities

Applicable tasks to make a tangible difference in your own business - the more work you put in the better!

Interactive Quizzes​

A fun way to test your knowledge & ensure you never stop learning throughout the course.

What will you learn?

The tools we’ll give you to Shoot the HiPPO

We’ve kept this course accessible and jargon-free. Each topic starts with a story that brings it to life, followed by theoretical lessons, useful models, practical activities and interactive quizzes. 

The first few topics outline the challenge faced by Digital Marketing Managers and some of the things that we believe are the foundation of success in the role. 

The latter topics are more tactical and deliver detail on some of the core digital marketing channels such as paid search, social, email, conversion, and SEO.

This course shares methods that we have found effective over the years. We invite you to feel emboldened and expand upon these foundations in your own career.

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Why we built this course

Digital is a discipline that can seem abstract, theoretical, and hard to pin down. Demystifying digital and having the confidence to make data led decisions in digital marketing is the only way to shoot the HiPPO and give your customers what they want. We built this course to help budding marketers bridge the gap from academia to the real world and have the practical tools and knowledge to do the best work of your career.

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Don't just take it from us...

It will fast become the go-to guide for everyone from students entering the digital marketing world to current professionals wanting to improve their knowledge in this field.
Gemma BalmSenior Brand Manager, Dixons Carphone
I’ve worked with Footprint Digital for many years and I’m thrilled that they've made their deep expertise accessible. I’d recommend it to any of our clients.
Derek ScanlonDigital Trade Advisor, Department for International Trade
I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing their digital marketing skills.
Darrell HaywardVice President Consulting – APAC, Forrester Research
This offers a wealth of knowledge in an incredibly accessible and engaging manner. I will be recommending it to all my digital marketing students.
Dr Fatema KawafSenior Lecturer in Digital Marketing, Greenwich Business School, University of Greenwich.
Shoot the HiPPO is an essential resource for marketers to ramp up their digital marketing prowess. It is easy to follow and full of actionable insights that will take your marketing from good, to great.
Andy Bargery FCIMMarketing Consultant and Agency Advisor, Agency Squared
Some of the courses and books I have read talk rubbish. This is different...The team at Footprint have walked the walk and have real world experience in reducing the carbon footprint of websites.
Asim HussainGreen Cloud Advocacy Lead at Microsoft and co-organiser of ClimateAction.Tech and The Climate Fix podcast
Digital has always been fundamental to leadership. This...teaches lessons from the successes of the past, and spotlights the challenges and the opportunities for innovation as we move from the industrial age to the knowledge economy.
Dr Paurav ShuklaProfessor of Marketing, Department Head – Digital & Data Driven Marketing, Southampton Business School, University of Southampton
One of the major advantages of this course is the combination of lectures and practical exercises. Thanks to Footprint's professional expertise and very engaging teaching approach, today I feel confident using these digital marketing practices in my daily life.
Bogdana StorozukPast course student
The course has supported my education and filled the gap when leaving university and starting work. I highly recommend it as Footprint Digital have a huge amount of knowledge about digital marketing. It was a great decision to take the time to do this course.
Rosie BakerRelationship Manager, Footprint Digital
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We are footprint digital

Meet the instructors

Meet the Instructors

Nothing great is ever achieved without enthusiasm and nothing great is achieved alone. Your instructors are all members of Footprint Digital’s team of industry leaders with 1st class undergraduate degrees; masters degree distinctions; and people with 10 years+ industry experience. We are thought leaders, TED talkers, Department for International Trade advisors, academic guest lecturers, authors, business coaches, and charity trustees. We have brought together our wide ranging experience to help you Shoot the HiPPO.

Get the course for just £599

Start learning today

Shoot the HiPPO